Aurora uses leads to store information about prospective solar homeowners submitted via Lead Capture AI.

How leads work

When a prospective solar homeowner provides contact information in Lead Capture AI, Aurora automatically creates a lead object in your tenant. You can view a lead and convert it to a project in Aurora and via API. Leads can be edited within the Aurora app.

Leads API data includes both contact information about the homeowner and data from the Lead Capture AI system design such as the number of panels, estimated production, etc.

It’s possible to create multiple Lead Capture AI templates in Aurora. Each of these templates creates Leads within your tenant and is delivered through a common API feed. In the API it’s possible to discern the source of each lead by referencing the template ID or template name as defined during template creation, or by referencing UTM parameters associated with your pages or campaigns.