Pricing

Aurora enables you to calculate and present to the homeowner pricing for a solar system design, storage design, or both. The pricing is determined by pricing defaults in your tenant, automatic pricing components applied by Aurora, and pricing selections made by your users in Aurora.

Example incentive applied by a user in Aurora

System Pricing

The photovoltaic system pricing, pricing for all components except storage, is a sum of the following components.

Starting Price

Starting price is a fixed price that is applied to every design.

Base Price

Base price for a design is determined using one, and only one, of the following methods.

Flat price. The amount is set by an Aurora user.
Price per watt (PPW). The amount is a product of system size in watts and a price per watt.
Price per component. The amount is a product of component quantity (e.g., 12 Longi Solar’s LR6-72HPH-375M modules) and component price for each system component.

Adders

Adders are pricing line items that increase the base price. For example, $1,000 Distance Adder for project sites outside of the installer’s primary service area or $1,500 Small System Size Adder for systems that are less than 5 kW in size.

Discounts

Discounts are pricing line items that reduce the base price but are separate from local, state and federal incentives. For example, $500 May Promotion ($500 Gift Card on Solar + Battery) or $500 Military / First Responders Discount.

Incentives

Local, regional, or national incentives that reduce the base price. For example, with the investment tax credit (ITC), the system owner will receive 30% off the system price in the form of a tax credit/rebate in year one. Or, the system owner in the City of Philadelphia will receive $0.20 per watt installed in the form of a cash grant.

Storage Pricing

Storage (batteries) pricing is structured the same way as system pricing except the only available base price method is price per component.